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Ana María (Latino Outreach) Campaign

News:
Mamasana.org messages tailored to the needs of
N.C. Latinos (en español)
Foundation wins 2004 Latino Diamante Award
New Spanish language materials available

Overview

In 2000, the North Carolina Healthy Start Foundation launched the Ana María Campaign - North Carolina's first public education campaign developed solely for Latinos - as a way to reach the state's growing Latino population and to share information about state and local health resources for women and children.

With the guidance of an advisory panel and input from focus groups, campaign materials feature a young Mexican woman and her family who convey a variety of health messages.

In 2004, the Foundation's Ana María Campaign received the Latino Diamante Award for its contribution to North Carolina's Latino community in health and science.

About the Campaign

The North Carolina Healthy Start Foundation fully understands that culturally and linguistically appropriate health educational materials and messages are the most effective way to raise awareness of resources, health services and positive lifestyle behaviors among Latinas

Developed in Spanish, by Latinos, this campaign is culturally and linguistically appropriate; is positive, warm and credible and uses bright blue and crisp yellow colors on its print materials. English translations are add-ons.

The Ana María Campaign:

Promotes Health Check (Medicaid) and NC Health Choice - the state's publicly funded free or low cost insurance for eligible children
Educates families about the benefits of their children having a Medical Home for consistent health care services and advice
Instructs women on the importance of taking a multivitamin with folic acid to prevent some serious birth defects
Informs women and provides educational materials on how to maintain a healthy lifestyle before, during and after pregnancy so babies are born and remain healthy
Addresses the dangers, for women and children, of being around secondhand smoke
Focuses on reducing the risk of SIDS (Sudden Infant Death Syndrome)
Promotes the bilingual, statewide, NC Family Health Resource Line's information and referral services (1-800-367-2229)

Last updated:September 2008

Educational Materials

Spanish language materials catalog